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Commerce Official 2023-2024 ISC (Commerce) Class 12 Question Paper Solution

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Commerce [Official]
Marks: 80 CISCE
ISC (Commerce)

Academic Year: 2023-2024
Date & Time: 15th February 2024, 2:00 pm
Duration: 3h
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  • Candidates are allowed additional 15 minutes for only reading the paper.
  • They must NOT start writing during this time.
  • Answer all questions in Section A, Section B and Section C.
  • Section A consists of objective/very short answer questions.
  • Section B consists of short answer questions.
  • Section C consists of long answer questions.
  • The intended marks for questions or parts of questions are given in brackets [].

SECTION A - 16 MARKS
[16]1
[1]1.i

Best Pest Control Services has seventy-five technicians who are experts in pest control. The management decides to train these technicians again in order to keep pace with the growing technological changes and improve pest control techniques.

What type of training should the management impart to these technicians?

Orientation Training

Job Training

Refresher Training

Safety Training

Concept: undefined - undefined
Chapter: [0.035] Functions of Management
[1]1.ii

A Debenture issued by a company by creating a fixed or a floating charge on the company's assets is known as ______.

Non-Convertible Debenture

Mortgage Debenture

Redeemable Debenture

Unsecured Debenture

Concept: undefined - undefined
Chapter: [0.022000000000000002] Sources of Finance for a Joint Stock Company
[1]1.iii

With reference to Credit Card, which one of the following statements is INCORRECT?

The cardholder makes payments after using the card.

Some incentives/gifts are made available to the cardholders.

The cardholder has to deposit some money in advance with the issuer bank.

In certain cases, the cardholder has to pay an annual fee for the credit card.

Concept: undefined - undefined
Chapter: [0.023] Banking - Latest Trends
[1]1.iv

A business firm should have extra funds to meet future emergencies. Identify the type of working capital indicated here.

Special

Seasonal

Initial

Regular

Concept: undefined - undefined
Chapter: [0.021] Capital
[1]1.v

Principles of Management are not as accurate as principles of Science because ______.

they are absolute.

they deal with human behaviour which is unpredictable.

they are rigid.

they are not universally accepted.

Concept: undefined - undefined
Chapter: [0.034] Principles of Management
[1]1.vi

An awareness of business environment enables an enterprise to take advantage of early opportunities instead of losing them to competitors.

Which benefit of understanding the business environment is highlighted in the above statement?

Customer Focus

Early Warning Signal

First Mover Advantage

Public Image

Concept: undefined - undefined
Chapter: [0.01] Business Environment
[4]1.vii | State whether the following are True or False.
[1]1.vii.a

Recession is an 'inherent constraint' in almost all manufacturing organisations.

True

False

Concept: undefined - undefined
Chapter: [0.035] Functions of Management
[1]1.vii.b

As a function of marketing, Warehousing creates time utility.

True

False

Concept: undefined - undefined
Chapter: [0.040999999999999995] Marketing: Concept and Functions
[1]1.vii.c

Directing initiates action in an organisation.

True

False

Concept: undefined - undefined
Chapter: [0.035] Functions of Management
[1]1.vii.d

Customer orientation is a modern approach to marketing.

True

False

Concept: undefined - undefined
Chapter: [0.040999999999999995] Marketing: Concept and Functions
[1]1.viii

Assertion: Services cannot be standardised.

Reason: Services are homogenous in nature.

Both Assertion and Reason are true and Reason is the correct explanation of Assertion.

Both Assertion and Reason are true but Reason is not the correct explanation of Assertion.

Assertion is true but Reason is False.

Assertion is False but Reason is true.

Concept: undefined - undefined
Chapter: [0.042] Marketing Mix
[1]1.ix

______ organisations are formed spontaneously as a result of social interaction among employees in an organisation.

Concept: undefined - undefined
Chapter: [0.035] Functions of Management
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[1]1.x

Management as a ______ refers to a systematised branch of knowledge and a separate field of study.

Concept: undefined - undefined
Chapter: [0.032] Nature of Management – Science, Art and Profession
[1]1.xi

Organisation and development of financial market has created a surge in primary and secondary capital market.

Which dimension of Macro environment is referred to in this statement?

Concept: undefined - undefined
Chapter: [0.01] Business Environment
[1]1.xii

Ms. Anamika visited a reputed dealer of electronic goods to buy a bluetooth headset. The salesman at the shop forced her to buy a particular brand of headset. Which consumer right of Anamika was violated?

Concept: undefined - undefined
Chapter: [0.043] Consumer Protection
[1]1.xiii

Which barrier to communication arises when the sender and receiver interpret a message differently?

Concept: undefined - undefined
Chapter: [0.035] Functions of Management
SECTION B - 32 MARKS
[4]2
[4]2.i

Decentralisation of authority implies a systematic dispersal of authority at all levels of management for decision making. In the light of the above statement, explain any four merits of Decentralisation in an organisation.

Concept: undefined - undefined
Chapter: [0.035] Functions of Management
OR
[4]2.ii

Though Planning is an important function of management, it may not always give desired results. Justify this statement by explaining any four limitations of Planning.

Concept: undefined - undefined
Chapter: [0.035] Functions of Management
[4]3

JSW Co. purchased goods on credit from SDW Co. and paid the amount after two months. Name the short term source of finance used by the buyer and state any three features of this source.

Concept: undefined - undefined
Chapter: [0.022000000000000002] Sources of Finance for a Joint Stock Company
[4]4

The capital structure of XYZ Ltd. is highly geared. Explain any four factors that were considered by its Finance Manager while formulating such a capital structure for the company.

Concept: undefined - undefined
Chapter: [0.021] Capital
[4]5

From the statements given below, identify and briefly explain each principle of management by Henri Fayol.

  1. A place for everything and everything in its place
  2. Absence of nepotism and favouritism.
Concept: undefined - undefined
Chapter: [0.034] Principles of Management
[4]6

Ms. Jasdeep, the Production Manager in a reputed manufacturing company believes in planning to achieve the desired goals while Mr. Philips, the Sales Manager in the same company thinks that controlling is the best way to achieve the desired results.
Briefly explain the relationship between the two functions of management highlighted above.

Concept: undefined - undefined
Chapter: [0.035] Functions of Management
[4]7

Differentiate between Recruitment and Selection by giving any four points.

Concept: undefined - undefined
Chapter: [0.035] Functions of Management
[4]8
[4]8.i

What is marketing research?

Concept: undefined - undefined
Chapter: [0.040999999999999995] Marketing: Concept and Functions

State any two features of Marketing Research.

Concept: undefined - undefined
Chapter: [0.040999999999999995] Marketing: Concept and Functions
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OR
[4]8.ii

What is branding?

Concept: undefined - undefined
Chapter: [0.042] Marketing Mix

State any two merits of Branding.

Concept: undefined - undefined
Chapter: [0.042] Marketing Mix
[4]9

Mr. Deepak purchased a washing machine from a renowned E-Commerce platform for ₹ 25000. He ensured that he received a cash memo.
Unfortunately, his clothes got damaged in the first wash due to manufacturing defect in the machine's rotator.

  1. Mr. Deepak can be called a responsible consumer. Give one reason to support this statement.
  2. Which provision under Consumer Protection Act, 2019 enables Mr. Deepak to claim a compensation for the manufacturing defect in the washing machine?
  3. Mention any two points of mandatory information which E-Commerce platform must provide fo a consumer.
Concept: undefined - undefined
Chapter: [0.043] Consumer Protection
SECTION C - 32 MARKS
[8]10
[5]10.i

Explain any five External factors of Micro environment that influence a business organisation.

Concept: undefined - undefined
Chapter: [0.01] Business Environment
[3]10.ii

State any three components of Social environment.

Concept: undefined - undefined
Chapter: [0.01] Business Environment
[8]11
[8]11.i
[5]11.i.a

Ms. Rubina, a first-time investor, does not understand the difference between securities with voting rights and securities without voting rights.
Give any five differences between the two types of securities to help her understand the difference.

Concept: undefined - undefined
Chapter: [0.022000000000000002] Sources of Finance for a Joint Stock Company
[3]11.i.b

Expand UPI and briefly discuss its meaning.

Concept: undefined - undefined
Chapter: [0.023] Banking - Latest Trends
OR
[8]11.ii
[5]11.ii.a

Rajiv's daughter has secured a seat in a Law college. The college has asked for the payment of admission fee through the financial instrument payable on demand.

Identify and explain the financial instrument indicated above. Can it be issued online? List any two of its features.

Concept: undefined - undefined
Chapter: [0.023] Banking - Latest Trends
[3]11.ii.b

Write a short note on Sweat Equity Shares.

Concept: undefined - undefined
Chapter: [0.022000000000000002] Sources of Finance for a Joint Stock Company
[8]12
[5]12.i

Motivation is a psychological phenomenon which arises from human needs and wants.

In the light of above statement, explain Maslow's theory on Motivation.

Concept: undefined - undefined
Chapter: [0.035] Functions of Management
[3]12.ii

Explain method as a type of Plan.

Concept: undefined - undefined
Chapter: [0.035] Functions of Management
[8]13

Read the case given below and answer the questions that follow:

Pooja has started a small company that manufactures steel and aluminium rods used by construction firms. She has made a large capital investment in this venture and also hired an excellent sales team. Their marketing approach is to contact the buyers directly and explain the features of their product. They have a complete control over the distribution of their products.
  1. Identify the type of product manufactured by Pooja's company. 
  2. Briefly explain any two features of the product identified in subpart (i).
  3. State the channel of distribution used by the company in the above case.
  4. Identify and briefly discuss any three objectives of the element of Promotion Mix used by the Sales team in the above case.
Concept: undefined - undefined
Chapter: [0.042] Marketing Mix

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