Advertisements
Advertisements
प्रश्न
What is marketing research?
उत्तर
Marketing research is collecting, analysing, and interpreting data and information about a target market, including customers, competitors, and industry trends. It enables organizations to make more informed decisions by giving information about market conditions, customer preferences, and the efficiency of marketing efforts. Market research uses various techniques to generate significant insights that guide corporate decisions, including surveys, interviews, focus groups, and data analysis.
APPEARS IN
संबंधित प्रश्न
Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well-versed about various aspects of rice cultivation. He was also selected by the government for a pilot-project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers' views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no pre-determined specifications in case of rice because of which it would be difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of 'Malabari Organic Rice' and classified it into three different varieties namely — Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation.
Explain the three functions of marketing, with reference to the above paragraph.
Explain the following functions of marketing:
Pricing of products
Which of the following are the different functions performed by the intermediaries in case of nondurables.
Which of the following functions of marketing helps in building customer's loyalty and in promoting its sale?
Samay wanted to purchase a car with the latest standards and possessing features to minimize pollution. He saw an advertisement and subsequently visited the showroom of the company where the car was displayed. In his discussion, the marketing manager told Samay that the company is providing credit facilities, maintenance services and many other useful services on account of which the company is experiencing repeat sales and has been able to develop brand loyalty. Thus, ______ marketing function is being discussed between the marketing manager and Samay.
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Statement-I Transportation helps in creating time utility and warehousing helps in creating place utility.
Statement-II The process of classification of products into different groups on the basis of their important characteristics is known as standardization.
Choose the correct option from the options given below:
Name the function of marketing which is effective in bringing repeat sales from the customers and developing brand loyalty for a product.
As a function of marketing, Warehousing creates time utility.
State any two features of Marketing Research.
