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प्रश्न
Write a short note on any two P's of marketing.
उत्तर
Elements of Marketing Mix
- Product mix: It is the starting point of marketing activities. It involves developing new products and improving the existing products as per the requirements of the customers.
- Price mix: It involves decisions regarding the price of the product, discount, credit and terms of payment.
- Place mix: Place mix includes channels of distribution, i.e., routes through which goods move from a producer to consumers and physical distribution, e.g., transportation, warehousing.
- Promotion mix: It includes advertising, personal selling and sales promotion. Promotion mix helps to increase demand for a product, enhance brand image, raise awareness for a product and increase its market share.
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संबंधित प्रश्न
Read the given passage carefully and answer the following questions.
| A reputed publishing company is planning to open new showrooms in some big cities in North India. The company wishes to invite celebrity novelists to inaugurate their new outlets. It also plans to invite other celebrities from the literary world and make new book releases before August. Introductory offers will be given in the form of price reductions, limited edition of autographed copies and discount coupons. |
- Identify the promotional tools adopted by the company.
- In what way do the promotional tools adopted by the company generate sales?
Which of the following statements is incorrect with respect to the various aspects of Marketing Mix?
Which one is not an element of marketing mix?
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view.
Statement-II : The concept of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Which of the following is not an element of the marketing mix?
Which of the following is not an element of Distribution mix?
Enumerate the elements of marketing mix.
State the components of place mix.
