Advertisements
Advertisements
प्रश्न
Explain promotion mix.
उत्तर
The promotion mix consists of all the activities aimed at persuading customers to buy the product. It refers to the specific combination of promotional tools and techniques that a company uses to communicate with its target market, stimulate demand, and achieve its marketing objectives. The goal is to inform, persuade, and remind potential customers about the company's products or services, creating a favourable response.
APPEARS IN
संबंधित प्रश्न
Answer the question briefly.
Distinguish between advertisement and publicity.
Explain branding.
______ is a stage at which idea of new product is tested in potential consumers to determine consumer acceptance.
A car manufacturer offers to sell a particular brand of car at a discount of Rs. 10,000 for a limited period. Identify the sales promotion activity in the above example.
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Spice and Cheese Burgers has various outlets to sell burgers and deal with the customers directly. This channel of distribution was adopted by the organisation, keeping in mind the nature of the product. In order to boost its sales, the management has decided to introduce a ‘By one Get one free to its customers.
- Identify the channel of distribution used by Spice and Cheese Burgers.
- Briefly explain the channel of distribution identified in (i) above.
- Which element of the promotion mix is highlighted in the above case?
- State any four objectives of the element of the promotion mix identified in (iii) above.
This marketing component is most likely to be standardized ______.
Which of the following is not an element of Distribution mix?
One of the additional elements of marketing mix of services is ______.
Enumerate the elements of promotion mix:
