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प्रश्न
State three objectives of sales promotion.
उत्तर
Objectives of Sales Promotion:
- To create, demand through the issue of free samples, premiums, and other methods.
- To educate the customers about the new products and about their uses.
- To maintain and extend the market for an established product.
- To remove or overcome competition.
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संबंधित प्रश्न
What is marketing mix?
Explain branding.
Selling goods by the producer to consumer involves which channel?
Which of the following statements is incorrect with respect to the various aspects of Marketing Mix?
Prateek took his nephew Raman for shopping to 'Hamleys' to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
An element of marketing mix, which creates utilities of time, place and possession:
Distinguish between multilevel marketing and teleshopping.
State the components of place mix.
Define 'price mix.'
