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प्रश्न
Give one difference between mail order shopping and teleshopping.
उत्तर
| Basis of Distinction | Mail Order Shopping | Teleshopping | |
| 1. | Medium of Purchase | Buying products by placing order through post. | Buying products advertised on TV by placing order on telephone. |
| 2. | Basis of purchase decision | Buying decision based on price list and other information received through mail. | Buying decision based on information given in advertisement on TV. |
संबंधित प्रश्न
Write Short Note on Publicity.
Selling goods by the producer to consumer involves which channel?
Read the given passage carefully and answer the following questions.
| A reputed publishing company is planning to open new showrooms in some big cities in North India. The company wishes to invite celebrity novelists to inaugurate their new outlets. It also plans to invite other celebrities from the literary world and make new book releases before August. Introductory offers will be given in the form of price reductions, limited edition of autographed copies and discount coupons. |
- Identify the promotional tools adopted by the company.
- In what way do the promotional tools adopted by the company generate sales?
What are the elements of marketing mix.
Which of the following statements is incorrect with respect to the various aspects of Marketing Mix?
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view.
Statement-II : The concept of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
Spice and Cheese Burgers has various outlets to sell burgers and deal with the customers directly. This channel of distribution was adopted by the organisation, keeping in mind the nature of the product. In order to boost its sales, the management has decided to introduce a ‘By one Get one free to its customers.
- Identify the channel of distribution used by Spice and Cheese Burgers.
- Briefly explain the channel of distribution identified in (i) above.
- Which element of the promotion mix is highlighted in the above case?
- State any four objectives of the element of the promotion mix identified in (iii) above.
This marketing component is most likely to be standardized ______.
Which of the following is not a promotion mix?
