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प्रश्न
The term marketing mix refers to ______.
पर्याय
An analysis of micro and macro environment of the organization
A mixture of various decisions to sell more products at any cost
A customer relationship for long term profit and gain
A combination of strategic elements to satisfy market needs
उत्तर
The term marketing mix refers to a combination of strategic elements to satisfy market needs.
Explanation:
The marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. The traditional marketing mix comprises the 4 Ps: Product, Price, Place, and Promotion. These elements are combined strategically to satisfy customers' needs and wants while achieving the company's goals.
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संबंधित प्रश्न
Explain the following term/concept
Product
Explain in detail the 7Ps of Marketing.
Marketing mix does not include ____________.
Which of the following statements is not true with regard to the concept of product?
Which of the following is true regarding Promotion?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Define the marketing mix.
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
______ denotes the money value of a product or service. It is the amount of money seller is asking for the product or service he offers for sale or the amount which buyers are to pay for it.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
