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प्रश्न
Write Short Note on Publicity.
उत्तर
Publicity is an effective non-personal promotional tool that has very high credibility. It is any non-paid mention in the mass media like newspapers, journals, radio, T.V., etc. Any organization can come to the attention of the public by doing something which is newsworthy. For example, Tata Motors got wide publicity when it introduced a cost-effective Nano Car. The unique features of the car were highlighted in every media, both in and outside the country. Similarly, a company can get coverage in the news media by sponsoring some sports or cultural events. It does need not to pay anything to the media for publicity but has to supply the necessary information to the media.
Publicity has the following salient features :
- Publicity is a non-paid form of dissemination of some important information. It does not involve any direct payment as in the case of advertisement.
- It is a non-personal form of communication by the media.
- It does not have any sponsor as the information is passed on to the general public as a news item
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संबंधित प्रश्न
State three objectives of sales promotion.
What are the elements of marketing mix.
A car manufacturer offers to sell a particular brand of car at a discount of Rs. 10,000 for a limited period. Identify the sales promotion activity in the above example.
'Ultimate Televisions Ltd.' is offering its 50" TV sets at a discount of Rs. 10,000 for a period of two months beginning from 15th February, 2021. Which of the following sales promotion activity is being used by 'Ultimate Televisions Ltd.':
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Match the various items of column - I with the respective statements in column - II.
| Column - I | Column - II | ||
| (A) | Advertising | (i) | Creates a positive image about the company and its products. |
| (B) | Personal selling | (ii) | Paid form of impersonal communication. |
| (C) | Public relations | (iii) | Develop Personal relationship with the prospective buyer. |
This marketing component is most likely to be standardized ______.
Enumerate the elements of marketing mix.
What do you understand by marketing mix?
Write a short note on any two P's of marketing.
