Advertisements
Advertisements
Question
Define 'price mix.'
Solution
Price mix involves decisions regarding the price of the product, discount, credit and terms of payment.
APPEARS IN
RELATED QUESTIONS
Answer the question briefly.
Distinguish between advertisement and publicity.
A popular brand of toothpaste has 20% discount mentioned on the package. Name the element of promotion.
Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?
Prateek took his nephew Raman for shopping to 'Hamleys' to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view.
Statement-II : The concept of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.
Enumerate the elements of marketing mix.
Give one difference between mail order shopping and teleshopping.
Write a short note on any two P's of marketing.
