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Question
Answer the question briefly.
Distinguish between advertisement and publicity.
Solution
|
Advertising |
Publicity |
|
It is an impersonal form of communication. |
It is a selective impersonal form of communication. |
|
It reaches masses. |
Only a large group of customers can be contacted. |
|
No direct feedback can be obtained. |
Direct feedback can be obtained. |
|
More useful for standardized and customer products. |
More useful for industrial and customized products. |
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