Advertisements
Advertisements
Question
Give one difference between product mix and promotion mix.
Solution
| Basis of Distinction | Product Mix | Promotion Mix |
| Definition | The product mix refers to the total range of products that a company offers for sale. It includes all the product lines and items within those lines. | The promotion mix refers to the combination of promotional tools and techniques a company uses to communicate with its target market and stimulate demand for its products. |
| Focus | The focus is on the development, design, quality, features, and variety of products offered to meet the needs and preferences of the target market. | The focus is on communication strategies and activities such as advertising, sales promotions, public relations, personal selling, and direct marketing to inform, persuade, and remind customers about the products. |
APPEARS IN
RELATED QUESTIONS
Sales promotion is helpful in making effective.
Sumit has been using 'Smooth Shave", a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the nearby store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
A car manufacturer offers to sell a particular brand of car at a discount of Rs. 10,000 for a limited period. Identify the sales promotion activity in the above example.
This marketing component is most likely to be standardized ______.
Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.
Which of the following is not an element of Distribution mix?
Enumerate the elements of marketing mix.
Explain promotion mix.
What do you understand by marketing mix?
Define 'price mix.'
