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Define a channel of distribution. - Commercial Applications

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Question

Define a channel of distribution.

Definition

Solution

A channel of distribution is a route along which products flow from the point of production to the point of consumption or use.

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Factors Determining Choice of Channel of Distribution
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Chapter 2: Marketing mix - 4 P's - QUESTION BANK [Page 40]

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Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 2 Marketing mix - 4 P's
QUESTION BANK | Q 15. | Page 40
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