Advertisements
Advertisements
प्रश्न
In declining stage of PLC, which tool would be more preferred?
विकल्प
Sales promotion
Personal selling
Advertising
Publicity
उत्तर
Sales promotion
Explanation:
During the declining stage of the Product Life Cycle, sales promotion is often the preferred tool because it can quickly stimulate demand and clear out remaining inventory. Tactics like discounts, coupons, and special offers are used to attract customers and encourage them to make a purchase, helping the company maximize remaining profits before discontinuing the product.
APPEARS IN
संबंधित प्रश्न
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
Choose the correct sequence of the Product Life Cycle.
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
"Pricing is fundamental to all marketing efforts." Give two reasons either for or against.
| Soon you could get a colour mobile handset which offer an MP3 player, FM radio and a removable flash memory card for about ₹ 800. A Netherlands-based semi-conductor firm has launched a new single chip solution that promises to make this happen. The company is targeting the rural market in India. During the next phase of rapid expansion of mobile communication in the rural and semi-urban areas of India, the firm would like to fulfill the aspirations of first-time handset users by offering the next experience in Multimedia. |
- Explain the stage of the Company's Product Life Cycle mentioned in the paragraph with the help of a diagram.
- Name the service to be offered by the Company in the next phase. Explain any two characteristics of Services.
- Suggest any two modern ways of marketing the concept of a product. Explain.
How is the product life cycle advantageous?
Explain the first two stages of product life cycle.
Explain the maturity stage of the product life cycle.
Explain the decline stage of the product life cycle.
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
