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प्रश्न
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
उत्तर
The following strategies may be adopted during the growth stage:
- Heavy advertising to create brand image and to stimulate sales.
- Expanding distribution channels to make the product available wherever demanded.
- Introducing new versions of the product to cater to the needs of different types of customers.
- Keeping the price at competitive levels.
- Greater emphasis on customer service.
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संबंधित प्रश्न
Which stage of the product life cycle is marked by falling costs and rising revenues?
The following are all major stages of a product life cycle except ______.
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
Which feature is pertaining to Introduction stage of PLC?
What happens to a product in the decline stage of its life cycle?
"Pricing is fundamental to all marketing efforts." Give two reasons either for or against.
Explain the decline stage of the product life cycle.
Explain the second and third stage of product life cycle.
What is the product life cycle?
"Introduction Stage in a product life cycle is not very risky." Justify either or against.
