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What is the product life cycle? - Commercial Applications

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प्रश्न

What is the product life cycle?

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उत्तर

The life cycle of a product is known as the product life cycle. It comprises introduction, growth, maturity and decline. After initial development, a product will be introduced in the market. Hopefully, its sales will grow and eventually the market will stabilise and become mature. Then, as new products are launched, sales for the original product will start to decline. This process is known as the product life cycle.

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Product Life Cycle (PLC)
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अध्याय 2: Marketing mix - 4 P's - QUESTION BANK [पृष्ठ ३८]

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गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
अध्याय 2 Marketing mix - 4 P's
QUESTION BANK | Q 8. a | पृष्ठ ३८
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