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प्रश्न
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
उत्तर
The following strategies may be employed to introduce the product successfully:
- Proper advertisement and publicity of the product, e.g., a money-back guarantee, may be offered to persuade people to try the product.
- Attractive gifts to customers as an 'introductory offer'.
- Selective distribution and attractive discounts to dealers.
- Removing technical and other deficiencies in the product.
- Skimming the cream pricing policy, i.e., higher price to recover heavy promotional costs during the initial period.
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संबंधित प्रश्न
The following are all major stages of a product life cycle except ______.
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
Typically profit is negative in which stage of the product life cycle?
Choose the correct sequence of the Product Life Cycle.
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
Mention the various stages of 'Product Life Cycle'.
How is the product life cycle advantageous?
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
"Introduction Stage in a product life cycle is not very risky." Justify either or against.
