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प्रश्न
Give one difference between skimming pricing and penetrating pricing.
उत्तर
Basis of Distinction | Skimming Pricing | Penetrating Pricing |
Price Level | Price is set at a high level | Price is set at a low level |
Target Market | Rich customers | Common people |
Main Purpose | To recover investment quickly | To make the product popular |
Profit Margin | High | Low |
Sales Volume | Low | High |
संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
Setting a price below than that of the competition is called ______.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
The pricing strategy involves charging according to what competitors are charging ______.
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
State two disadvantages of Cost plus pricing policy.
What pricing strategy will be used to launch shampoo?
Discuss the cons of Penetrating Pricing Policy.