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प्रश्न
What pricing strategy will be used to launch a high-end smartphone?
उत्तर
High-End Smart Phone: Cost plus pricing strategy.
For a high-end smartphone, a cost-plus pricing strategy is commonly used. This approach is based on the principle that the selling price of a product should cover its total cost and provide a reasonable profit margin. The margin can be either a fixed amount per unit or a percentage of the cost. This margin is referred to as a "mark-up," hence the term "mark-up pricing."
संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
It is also known as 'going rate pricing' or competition based pricing.
Markup pricing is also called as ______.
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ price refers to the high initial price charged when a new product is introduced in the market.
Factors which do not influence price determination is ______.
Give two conditions under which parity pricing is desirable.
What is Cost plus pricing policy?
State two disadvantages of Cost plus pricing policy.
What are the conditions under which parity pricing is desirable?
