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प्रश्न
What is penetrating pricing?
उत्तर
This strategy involves setting a low price in the initial stage so as to make the brand quickly popular and to maximise the market share. The manufacturer seeks to sell to the masses. Many firms use this strategy while launching fast moving consumer products. The policy results in high sales volume during the initial stages of a product's life cycle. Some retailers use this strategy by operating on the principle of low markup and higher volume. Penetrating pricing is an aggressive pricing strategy and it may be used to restrict the entry of new firms in the industry.
संबंधित प्रश्न
The strategy of introducing new product in existing market is classified as ______.
Markup pricing is also called as ______.
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ price refers to the high initial price charged when a new product is introduced in the market.
______ is the most common method used for pricing.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
The pricing strategy involves charging according to what competitors are charging ______.
What is Cost plus pricing policy?
What pricing strategy will be used to launch a high-end smartphone?
