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प्रश्न
What is parity pricing?
उत्तर
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
It is also known as 'going rate pricing' or competition based pricing.
Setting a price below than that of the competition is called ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
"Competition based pricing is ideal for non-branded products." Comment.
What is Cost plus pricing policy?
Discuss the pros of Penetrating Pricing Policy.
What are various strategies used for pricing a product?
Discuss the cons of Penetrating Pricing Policy.
