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प्रश्न
What is the societal concept of marketing?
उत्तर
The societal concept is the new concept of marketing that aims at satisfying customer needs by taking proper care of society and the environment. According to this concept customer satisfaction must be within the ethical and ecological aspects of society.
Societal marketing should consider the following things
- The consumer needs are most important
- Genuine modern and continuous development should be introduced in the product so as to increase its life and value
- The emphasis should be on building long-term customer relationships and not on doing business
- An organisation should market the product keeping in mind the consumer organisational and societal long-term needs and welfare
APPEARS IN
संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
List five shopping products purchased by you or your family during the last few months.
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
What is marketing concept? How does it help in the effective marketing of goods and services.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Name two types of markets on the basis of the nature of transactions.
Differentiate between the traditional concept of marketing and the modem concept of marketing.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Answer in one sentence.
Define Market.
Explain the following term/concept.
Digital Concept of Market
Explain in detail the concepts of marketing.
The term market is derived from the ___________ word ‘Mercatus’.
According to the modern marketing concept, which of the following statements is true?
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
The marketing concept is based on which of the following points.
Which of the following statement is true regarding marketing?
Explain the following function of marketing:
Grading
Find the odd one:
