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प्रश्न
Explain the following term/concept.
Digital Concept of Market
उत्तर
The emergence of Information Technology gave birth to the new concept of the market called
Space or Digital Concept.
The communication media like telephone, mobile, computer, Internet, etc. have made direct contact between customer and seller.
Digital Market can be defined as a "Market which uses Information Technology for buying and selling of the products or services and facilitate communication of quality, features, price, and terms of exchange among them"
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संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
Explain the following function of marketing:
Standardisation
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Write short notes on: Marketing research.
The term market is derived from the ______ word ‘Mercatus’.
The term market is derived from the Latin word 'Mercatus'.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Explain the following term/concept.
Place Concept of Market
Define Marketing.
Explain in detail the concepts of marketing.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
Which one is the example of an Intangible product?
According to the modern marketing concept, which of the following statements is true?
The marketing concept is based on which of the following points.
Explain the following function of marketing:
Grading
Find the odd one:
