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Explain the following term/concept. Digital Concept of Market - Organisation of Commerce and Management

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Question

Explain the following term/concept.

Digital Concept of Market

Definition

Solution

The emergence of Information Technology gave birth to the new concept of the market called
Space or Digital Concept.
The communication media like telephone, mobile, computer, Internet, etc. have made direct contact between customer and seller.
Digital Market can be defined as a "Market which uses Information Technology for buying and selling of the products or services and facilitate communication of quality, features, price, and terms of exchange among them"

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Chapter 8: Marketing - Exercise [Page 167]

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