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प्रश्न
Explain the following function of marketing:
Standardisation
उत्तर
Standardisation refers to the process of determining standards for a product's process, size, quality, design, weight, colour etc. It aids in maintaining product quality consistency. It aids in developing customer loyalty to the product.
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संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
What is marketing concept? How does it help in the effective marketing of goods and services.
The term market is derived from the ______ word ‘Mercatus’.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Explain the following term/concept.
Place Concept of Market
Explain the following term/concept.
Digital Concept of Market
Explain in detail the concepts of marketing.
The area concept of market is related to exchange concept.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
Which one is the example of an Intangible product?
What is Marketing?
The term ‘market’ may be understood in which of the following contexts?
According to the modern marketing concept, which of the following statements is true?
With which element is the exchange mechanism related?
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
Which of the following statements is true regarding marketing?
Customer orientation is a modern approach to marketing.
