Advertisements
Advertisements
Question
Explain the following function of marketing:
Standardisation
Solution
Standardisation refers to the process of determining standards for a product's process, size, quality, design, weight, colour etc. It aids in maintaining product quality consistency. It aids in developing customer loyalty to the product.
APPEARS IN
RELATED QUESTIONS
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
List five shopping products purchased by you or your family during the last few months.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Name two types of markets on the basis of the nature of transactions.
Write short notes on: Marketing research.
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
The market may be defined as aggregate demand by potential buyers for a product or service.
Define Marketing.
Explain in detail the concepts of marketing.
The area concept of market is related to exchange concept.
The term ‘market’ may be understood in which of the following contexts?
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Which of the following statements is true regarding marketing?
Which of the following statement is true regarding marketing?
Explain the following function of marketing:
Grading
Customer orientation is a modern approach to marketing.
