Advertisements
Advertisements
प्रश्न
Define Marketing.
उत्तर
According to American Marketing Association, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
APPEARS IN
संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
List five shopping products purchased by you or your family during the last few months.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Name two types of markets on the basis of the nature of transactions.
What is marketing? State two features of the modern concept of marketing?
Write short notes on: Marketing research.
The term market is derived from the ______ word ‘Mercatus’.
The term market is derived from the Latin word 'Mercatus'.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Explain the following term/concept.
Place Concept of Market
Explain the following term/concept.
Digital Concept of Market
The term market is derived from the ___________ word ‘Mercatus’.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
What is Marketing?
With which element is the exchange mechanism related?
Which of the following statements is incorrect?
Which of the following statements is true regarding marketing?
Customer orientation is a modern approach to marketing.
