Advertisements
Advertisements
प्रश्न
Define the marketing mix.
उत्तर
The marketing mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market In simple words, the marketing mix is putting the right product at the right time, at the right price in the right place. It is one of the important tools of marketing. The 4Ps of the marketing mix was introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps principle.
APPEARS IN
संबंधित प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
Find the odd one.
Explain the following term/concept
Product
Explain the following term/concept.
Promotion of the product
Which one of the following promotion tools has mass reach?
Under which of the following situations is a company not likely to fix a lower price for its product?
Marketing mix is the set of ______ that the firm uses to pursue its marketing objectives in the target market.
Which of the following is true regarding Promotion?
Which one of the following is not one of the Ps of marketing?
______ denotes the money value of a product or service. It is the amount of money seller is asking for the product or service he offers for sale or the amount which buyers are to pay for it.
Marketing mix for products consists of ______.
Transportation, warehousing, inventory relates to ______.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
What is place mix?
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
Enumerate the elements of a price mix.
