Question

Discuss any two new methods of marketing.

Answer 1

1. Rural Marketing:
Rural marketing is a process of developing pricing, promoting, and distributing rural specific goods and services leading to exchange with rural customers. There is an inflow of goods into rural markets for production and consumption and there is also an outflow of products to urban areas. the rural to urban flow consists of agricultural products like rice, wheat, and sugar, etc.

2. Service Marketing:
Service marketing is a special branch of marketing. It denotes the processing of selling service goods like telecommunication, banking, insurance, healthcare, tourism, and professional services. The service products are mostly intangible. The unique feature of services marketing warrants different strategies compared with the marketing of physical goods.