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Explain the services of retailers to Wholesalers. - Organisation of Commerce and Management

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प्रश्न

Explain the services of retailers to Wholesalers.

टिप्पणी लिखिए

उत्तर

Services of Retailers to Wholesalers.

  1. Create demand: Retailers attract consumers' attention towards new products and arrivals in the market through personal salesmanship.
  2. Helps to Distribute: Retailer helps distribute perishable goods which are having a short life. He also performs assembling, grading, and packing function.
  3. Marketing: Retailers sometimes carry marketing functions for the Wholesalers i.e. handling transportation, solving shortage problems, advertising goods, etc.
  4. Financing: Wholesaler collects the order from customers and takes advances from them. Then places an order to the manufacturer. The retailer collects sales proceeds from customers and passes them to the wholesaler and finally, it reaches the manufacturer.
  5. Attracts Consumers: Retailer makes advertising of goods by displaying in the showroom and thus promote sales. This activity directly helps the wholesaler to sell the product.
  6. Provides Information: Retailer provides information to the wholesaler regarding market and demand of goods by the customers, likes and dislikes of customers, etc.
  7. Connecting Link: Retailer purchases goods from a wholesaler and sells them to the customer and thus act a middleman.
  8. Increase Sales: Retailers help the wholesaler to increase his sales by buying goods from him regularly and at short intervals.
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Wholesale Trade and Retail Trade
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अध्याय 2: Trade - Exercise Q.7 [पृष्ठ ४५]

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संबंधित प्रश्न

Price charged by retailers is generally _______.


Select the correct option and rewrite the sentence.
Retailer is the_________ link in the chain of distribution.


Select the correct option and rewrite the sentence.
Retailers supply information to the ________ through Wholesalers.


Select the correct option and rewrite the sentence.
_________ retailers deal in particular goods.


Give one word/phrase/term:
A shop where all goods are available at same price. 


Give one word/phrase/term:
A retailer who display his goods on the road.


State True or False.
Wholesaler keeps large stock of goods.


Complete the sentence.
The wholesaler provides financial support to retailers by way of __________ facility.


Select the correct option.
Wholesaler deals in _____ quantity.


Answer in one sentence
What is the meaning of Peddlers?


Answer in one sentence
What do you mean by small scale fixed retailers? 


Answer in one sentence
What do you mean by large scale fixed retailer?


Correct the underlined word and rewrite the following sentence:
Wholesaler requires less capital.


Explain the following term/concept:
Wholesale Trade


Study the following case/situation and express your opinion.
Sonupant purchases his grocery material every month from the nearest Nandulal grocery shop and he purchases wheat, rice, and pulses in bulk for the whole year from Gorhe and Son’s market yard.

Who is the retailer?


Answer in brief.
State any four features of wholesalers to manufacturers.


Justify the following statement:

Wholesaler sells goods in large quantities.


Justify the following statement:
Wholesaler maintains price stability.


Justify the following statement:
There is no scope for bargaining in one price shop.


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