Advertisements
Advertisements
प्रश्न
Give three differences between advertising and personal selling.
अंतर स्पष्ट करें
उत्तर १
| Basis | Advertising | Personal selling |
| 1. Nature | It involves non-personal or indirect communication between the buyer and the seller. | It involves face-to-face interaction between the buyer and the seller. |
| 2. Purpose | It is done to increase product image, enhance sales volumes and fight competition. | It is carried out to provide personalized attention to the customer. |
| 3. Methods | It involves several media such as radio, T. V., newspapers, magazines, outdoor, etc. | It involves oral presentation and use of gestures by the salesperson |
shaalaa.com
उत्तर २
| Basis | Advertising | Personal Selling |
| (i) Form | This is impersonal. | This is personal. |
| (ii) Message | A similar message is given to all customers. | There is no uniformity in the message. It can be changed according to the behavior of the customer. |
| (iii) Time | It takes a little time in conveying the message to the customers. | It takes more time in conveying the message to the customers. |
| (iv) Feedback | It does not receive the customer's reactions. | It receives the customer's reactions immediately. |
shaalaa.com
Elements of Promotion Mix
क्या इस प्रश्न या उत्तर में कोई त्रुटि है?
APPEARS IN
संबंधित प्रश्न
Discuss the role of ‘sales promotion’ as an element of promotion mix.
Answer the question.
What is labelling? Explain the four advantages of labelling.
Answer the question.
Give three points of difference between a product and a service.
Answer the question.
Discuss the features of good packaging.
Answer the question.
Meaning and Elements of Product Mix.
What is meant by the promotion mix? Briefly explain the elements of the promotion mix.
What is meant by service? Mention three features of service.
Read the case given below and answer the questions that follow:
| Pooja has started a small company that manufactures steel and aluminium rods used by construction firms. She has made a large capital investment in this venture and also hired an excellent sales team. Their marketing approach is to contact the buyers directly and explain the features of their product. They have a complete control over the distribution of their products. |
- Identify the type of product manufactured by Pooja's company.
- Briefly explain any two features of the product identified in subpart (i).
- State the channel of distribution used by the company in the above case.
- Identify and briefly discuss any three objectives of the element of Promotion Mix used by the Sales team in the above case.
Identify the element of Promotion Mix used in the image shown below.
