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प्रश्न
Answer the question.
Discuss the features of good packaging.
उत्तर
Packaging plays a very significant role in the marketing success or failure of any product especially for non-durable consumer products. It implies placing products in suitable packages for delivery of the product to the customer or for the purpose of storage and transport.
A good package should have the following features :
- It should be convenient to handle and use. It should be easy to open and close.
- It should be safe and should be capable of protecting the product.
- It lends individuality and prestige to the product.
- A good package can grab attention, describe the product and induce customers to buy it.
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संबंधित प्रश्न
Discuss the role of ‘sales promotion’ as an element of promotion mix.
Answer the question.
What is labelling? Explain the four advantages of labelling.
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Give three points of difference between a product and a service.
Answer the question.
Meaning and Elements of Product Mix.
Give three differences between advertising and personal selling.
What is meant by the promotion mix? Briefly explain the elements of the promotion mix.
What is meant by service? Mention three features of service.
Read the case given below and answer the questions that follow:
| Pooja has started a small company that manufactures steel and aluminium rods used by construction firms. She has made a large capital investment in this venture and also hired an excellent sales team. Their marketing approach is to contact the buyers directly and explain the features of their product. They have a complete control over the distribution of their products. |
- Identify the type of product manufactured by Pooja's company.
- Briefly explain any two features of the product identified in subpart (i).
- State the channel of distribution used by the company in the above case.
- Identify and briefly discuss any three objectives of the element of Promotion Mix used by the Sales team in the above case.
Identify the element of Promotion Mix used in the image shown below.
