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Question
Answer the question.
Discuss the features of good packaging.
Solution
Packaging plays a very significant role in the marketing success or failure of any product especially for non-durable consumer products. It implies placing products in suitable packages for delivery of the product to the customer or for the purpose of storage and transport.
A good package should have the following features :
- It should be convenient to handle and use. It should be easy to open and close.
- It should be safe and should be capable of protecting the product.
- It lends individuality and prestige to the product.
- A good package can grab attention, describe the product and induce customers to buy it.
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| Pooja has started a small company that manufactures steel and aluminium rods used by construction firms. She has made a large capital investment in this venture and also hired an excellent sales team. Their marketing approach is to contact the buyers directly and explain the features of their product. They have a complete control over the distribution of their products. |
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Identify the element of Promotion Mix used in the image shown below.
