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Question
Identify the element of Promotion Mix used in the image shown below.
Options
Sales Promotion
Publicity
Advertising
Personal Selling
Solution
Sales Promotion
Explanation:
Sales promotions are short-term incentives designed to encourage the purchase or sale of a product or service. Discount coupons, like those shown in the image, are a common sales promotion tool that offers a price reduction to the customer, stimulating immediate sales and attracting new customers.
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Read the case given below and answer the questions that follow:
| Pooja has started a small company that manufactures steel and aluminium rods used by construction firms. She has made a large capital investment in this venture and also hired an excellent sales team. Their marketing approach is to contact the buyers directly and explain the features of their product. They have a complete control over the distribution of their products. |
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- Briefly explain any two features of the product identified in subpart (i).
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- Identify and briefly discuss any three objectives of the element of Promotion Mix used by the Sales team in the above case.
