Advertisements
Advertisements
Question
Answer the question.
Give three points of difference between a product and a service.
Distinguish Between
Solution
Difference between a product and a service :
| Basis | A Product | A Service |
| (a) Storage | A product is durable and can be stored. | There are simultaneous production and consumption of services. |
| (b)Time Lag | Products can be brought in advance of need. | Services cannot be brought in advance of need. |
| (c) Tangibility | It can be seen, touched and felt. | Services cannot be seen and touched. |
shaalaa.com
Elements of Promotion Mix
Is there an error in this question or solution?
APPEARS IN
RELATED QUESTIONS
Discuss the role of ‘sales promotion’ as an element of promotion mix.
Answer the question.
What is labelling? Explain the four advantages of labelling.
Answer the question.
Discuss the features of good packaging.
Answer the question.
Meaning and Elements of Product Mix.
Give three differences between advertising and personal selling.
What is meant by the promotion mix? Briefly explain the elements of the promotion mix.
What is meant by service? Mention three features of service.
Read the case given below and answer the questions that follow:
| Pooja has started a small company that manufactures steel and aluminium rods used by construction firms. She has made a large capital investment in this venture and also hired an excellent sales team. Their marketing approach is to contact the buyers directly and explain the features of their product. They have a complete control over the distribution of their products. |
- Identify the type of product manufactured by Pooja's company.
- Briefly explain any two features of the product identified in subpart (i).
- State the channel of distribution used by the company in the above case.
- Identify and briefly discuss any three objectives of the element of Promotion Mix used by the Sales team in the above case.
Identify the element of Promotion Mix used in the image shown below.
