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Question
Answer the question.
What is labelling? Explain the four advantages of labelling.
Solution
Labelling refers to designing the label and putting it on the package. A label is a small slip placed on the product to denote its nature, contents, ownership, destination, etc. It is a medium through which the manufacturer gives necessary information to the user or consumer.
Various advantages of labelling are:
- A carefully designed label helps in attracting the customers and induces them to purchase the product.
- It avoids price variations by publishing the price on the label.
- It helps in identifying the product from among various products available in the market.
- It is a guarantee for the standard of the product. Hence, it raises the prestige of the product and of the manufacturer.
- It is a social service to customers, who very often do not know anything about the product’s characteristics features.
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Read the case given below and answer the questions that follow:
| Pooja has started a small company that manufactures steel and aluminium rods used by construction firms. She has made a large capital investment in this venture and also hired an excellent sales team. Their marketing approach is to contact the buyers directly and explain the features of their product. They have a complete control over the distribution of their products. |
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Identify the element of Promotion Mix used in the image shown below.
