हिंदी

Media Acts as an Agency of Social Change. Explain. - Sociology

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प्रश्न

Media acts as an agency of social change. Explain.

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उत्तर

Media includes various means of communication such as newspapers, magazines, television, radio, films, CD’s, video games, etc. It is also known as mass media as it reaches a large number of people. It acts as an important agency of bringing about social change as :

  • It helps in forming a public opinion regarding various spheres of life, viz., politics, fashion, economy, society, etc.
  • It disseminates information about what’s happening around different parts of the world.
  • People gain information through media and try to emulate it in their own lives, for example, information about the latest fashion trend in the west easily spreads through the mass media and gets adopted by eastern countries.
  • Media is also sensitizing people about the laws, governmental policies and programs, sanitation, various incurables diseases, and their remedies, etc.
  • It is making people aware of the degrading environment, global warming, etc.
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Role of Mass Media in Creating Social Change
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2017-2018 (March) Set 1
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