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प्रश्न
The Perfect Dog
In the summer of 1967, when I was ten years old, my father caved into my persistent pleas and took me to get my own dog. Together we drove in the family station wagon far into the Michigan countryside to a farm run by a rough-hewn woman and her ancient mother. The farm produced just one commodity—dogs. Dogs of every imaginable size and shape and age and temperament. They had only two things in common: each was a mongrel of unknown and distinct ancestry, and each was free to a good home.
I quickly decided the older dogs were somebody else’s charity case. I immediately raced to the puppy cage. “You want to pick one that’s not timid,” my father coached. “Try rattling the cage and see which ones aren’t afraid.”
I grabbed the chain-link gate and yanked on it with a loud clang. The dozen or so puppies reeled backward, collapsing on top of one another in a squiggling heap of fur. Just one remained. He was gold with a white blaze on his chest, and he charged at the gate, yapping fearlessly. He jumped up and excitedly licked my fingers through the fencing. It was love at first sight.
I brought him home in a cardboard box and named him Shaun. He was one of those dogs that give dogs a good name. He effortlessly mastered every command I taught him and was naturally well-behaved. I could drop a crust on the floor and he would not touch it until I gave the okay.
Relatives would visit for the weekend and returned home determined to buy a dog of their own, so impressed were they with Shaun – or “Saint Shaun”, as I came to call him. Born with the curse of an uncertain lineage, he was one of the tens of thousands of unwanted dogs in America. Yet by some stroke of almost providential good fortune, he became wanted. He came into my life and I into his – and in the process, he gave me the childhood every kid deserves.
The love affair lasted fourteen years, and by the time he died I was no longer the little boy who had brought him home on that summer day. I was a man, out of college and working across the state in my first real job. Saint Shaun had stayed behind when I moved on. It was where he belonged. My parents, by then retired, called to break the news to me. My mother would later tell me, “In fifty years of marriage, I’ve only seen your father cry twice. The first time was when we lost Mary Ann” – my sister, who was still-born. “The second time was the day Shaun died.”
Saint Shaun of my childhood. He was a perfect dog. At least that’s how I will always remember him. It was Shaun who set the standard by which I would judge all other dogs to come.
(Marley and Me by John Grogan)
1.1 Based on your reading of the passage, complete the following statements.
(a) The dog farm was run by ________________________________.
(b) The author did not want an old dog because ______________________________.
(c) He fell in love with the dog the moment the latter _______________________.
(d) Shaun became so obedient that he ______________________ until the author allowed him.
(e) After visiting them, their relatives wanted ________________________.
(f) When Shaun died even _______________________.
1.2 Find words from the passage which mean the same as the following.
(a) urgent requests (para 1)
(b) falling (para 3)
उत्तर
1.1
(a) A rough-hewn woman and her ancient mother.
(b) He decided the older dogs were somebody else’s charity case.
(c) Jumped up and excitedly licked the author’s fingers through the fencing.
(d) Would not touch a crust dropped on the floor.
(e) Return determined to buy a dog for themselves.
(f) The author’s father cried.
1.2
(a) Persistent pleas
(b) Collapsing
APPEARS IN
संबंधित प्रश्न
It is rare to find someone with good technical and communication skills. You can get far ahead of your colleagues if you combine the two early in your career. People will judge, evaluate, promote or block you based on your communication skills. Since habits form by repeating both good and bad forms of communication, learn to observe great communicators and adopt their styles and traits — in written and verbal forms. The art of listening and learning from each and every interaction is another secret recipe. Develop the subconscious habit of listening to yourself as you speak and know when to pause.
Learning what not to say is probably more important than learning what to say. As your career develops, you will realize that the wise speak less. Speak when you have value to add, else refrain. Poorly constructed emails with grammatical errors are acceptable between friends, but they should be seriously avoided while communicating formally with your seniors. Avoid any communication in an emotional state when might say things you will regret later. One unnecessary word uttered at the wrong time or place can ruin a relationship, career or even your life. Such is the power of words. If such a thing happens, you should immediately apologise, else it may haunt you for life.
Another problem to overcome is speaking too fast. Since our minds are working faster than our speech, we are inclined to speak fast. This does not necessarily mean that the person hearing it will get it any faster. On the contrary, it is always the reverse. So slow down and think before you speak. “When I get ready to speak to people,” Abraham Lincoln said, “I spend two-thirds of the time thinking what they want to hear and one-thirds of the time thinking what they want to hear and one-third thinking what I want to say.” Adding humour and wit is also essential. But realize that not all jokes are funny and observe certain boundaries. Never say anything that could offend. Remember you are not a comedian who must offend as many people as you can to be witty.
2.1 Answer the following questions briefly:
(a) Why is it necessary to have good communication skills?
(b) How can communication skills be developed?
(c) What, according to the writer, should be avoided while communicating?
(d) Why should you be careful when you tend to be humorous?
2.2 Choose the most appropriate meanings of the given words from the options provided:
(a) evaluate (para 1)
(i) estimate
(ii) assume
(iii) punish
(iv) evolve
(b) trait (para 1)
(i) treaty
(ii) trail
(iii) quality
(iv) liberty
(c) utter (para 2)
(i) flatter
(ii) speak
(iii) rot
(iv) unique
(d) haunt (para 2)
(i) hunt
(ii) chant
(iii) trouble
(iv) avoid
Read the passage given below and answer the questions that follow:
1. Thackeray reached Kittur along with a small British army force and a few of his officers. He thought that the very presence of the British on the outskirts of Kittur would terrorise the rulers and people of Kittur and that they would lay down their arms. He was quite confident that he would be able to crush the revolt in no time. He ordered that tents be erected on the eastern side for the fighting forces and a little away on the western slopes tents be put up for the family members of the officers who had accompanied them. During the afternoon and evening of 20thOctober, the British soldiers were busy making arrangements for these camps.
On the basis of your understanding of the above passage complete the statements given below with the help of options that follow:
(ii) army officer
(iii) adviser to Rani of Kittur
(iv) treasury officer
(ii) enjoy life in tents
(iii) stay in the palace
(iv) give company to officers
(c) Why did Thackeray come to Kittur?
(d) Why did the Kittur officials refuse to give the desired assurance to Thackeray?
(e) What happened to the Horse Artillery?
(f) How do we know that the Rani was a noble queen?
(g) How in your opinion would the British women have felt after meeting the Rani?
(h) Why did the Rani refuse to meet Thackeray?
(i) Find words from the passage which mean the same as the following :
ii. aggressive/refusing to obey (para 2)
Read the following extract and answer the questions given below:
There are some glimmers of hope. I met up young Navdeep. Ahuja who along with another colleague began the innocuously named Graduates Welfare Association, Fazilka. They are bringing about change with the mandate of citizens' participation in governance and are facilitating the creation of physical and social infrastructure across 22 cities in Punjab. They have put in place a network of cycle rickshaws called Eco-cabs which can be booked through a mobile phone. They are also developing car tree zones, food and culture streets in these cities. All this is being done very efficiently and at a low cost. We need many such organizations. However, my idea of a city in 2020 is not a utopian dream. It is achievable. It has streets where people walk on wide footpaths shaded by leafy trees. Streets are usually one-third of a city's area and its most democratic segment. Public space dedicated to pedestrians reduces inequality and should be accorded priority when developing cities. Adjoining the streets should be cycle lanes where bicycles and, rickshaws can sail past smoothly. It'll have a great public transport system with buses, metro and taxis. Parking will be difficult and expensive so people will use public transport rather than cars. There will be parks and gardens and the air will be clean, as pollution levels will have dropped dramatically. And then cities will become areas of graceful living and a charmed way of life.
(1) What is the extract about?
(2) What will happen when parking becomes difficult and expensive?
(3) How has Graduates Welfare Association brought about changes in some cities?
(4) What efforts will you take to make your city a livable place?
(5) Rewrite the following sentences in the ways instructed :
(i) We need many such organizations.
(Frame a ' Wh-question' to get the underlined part as an answer.)
(ii) It reduces inequality.
(Rewrite it using the Present Perfect Tense.)
(iii) The air will be clean, as pollution levels will. have dropped dramatically.
(Rewrite it using 'unless')
(6) Find out the words from the extract which mean:
(i) co-worker
(ii) small signs
We were an argrarian people. And my main hobby in my early teens was to wander through paddy field to see the different kinds of birds and how they nest. On the outskirts of the paddy fields, there had been many coconut trees and black palm trees. Beautifully crafted nests of the weaver-birds thookkanaam kuruvikal-would be seen dangling from the ends of palm leaves. Hundreds of these little birds would land on the paddy to squeeze the milk from the tender rice. They would come to the fields when the young stalks come out of the rise-plants. At this stage of the paddy, my father would send me to our field with a tin drum to scare these birds away. But often I have enjoyed the sight of these little birds balancing on the tender stalks and squeezing the milk out of the green rice. When the paddy is ripe enough to harvest, flocks of parrots would land there and cut the ripe stalks with their sharp beaks and fly away with the stalks dangling in their beaks. I have always liked to see this sight also.
The nest of parrots were neatly crafted holes in the trunks of palm trees. I continued to wonder how they made chose holes on the hard trunks until I saw the patient work of the woodpeckers. They were the carpenters and their long, sharp and strong beaks, chisels. They make the holes (in search of worms inside the weak spots of the trunks) and the parrots occupy them. If I heard the sound tak, tak, tak. I knew it was a woodpeckers chiselling a had trunk. I would go after him. It seems that the woodpecker is the only bird which can walk perpendicularly on the tree trunks! How beautiful the sight was! Its strong legs, red crest, the dark red stripe on the face and black beak and the tak, tak, tak sound used to captivate me
A1. Complete the following table :Choose two sentence that appropriately mention the theme of the passage :
(i) The extract deals with the techniques to scare the birds away.
(ii) The extract depicts how parrots make holes on the tree trunks.
(iii) The extract depicts the writer’s love towards the birds.
(iv) The extract deals with the activities of different birds.
A2. Complete the flow-chart :
A3. Complete the following table :
A4. Vocabulary -
Match the pairs of the words in column ‘A’ with their meaning in column ‘B’ :
| Column ‘A’ | Column ‘B’ |
| (i) dangling | (a) connected with farming |
| (ii) squeezing | (b) attract the attention |
| (iii) agrarian | (c) hanging freely |
| (iv) captivate | (d) pressing firmly |
A5. Personal response -
Suggest two measures to increase the number of birds.
A6. Grammer -
Rewrite the following sentences in the way instructed
(i) The paddy is ripe enough to harvest
(Remove ‘enough’ and rewrite the sentence.)
(ii) How beautiful the sight was!
(Rewritte as an assertive sentence)
Read the extract and do the activities that follow :
Two weeks later, I wrote: "Dear Mum, thanks for the socks. But I wish you had sent me a food parcel instead. How about some guava cheese? And some mango pickle. They don't give us pickle in school. Headmaster's wife says it heats the blood."
"About that skeleton. If a dead body was hidden in that cupboard after 1930- must have been, if the newspapers of that year were under the skeleton - it must have been someone who disappeared around that time or a little later. Must have been before Tirloki joined the hotel, or he'd remember. What about the registers- would they give us a clue?"
Received a parcel containing guava cheese, strawberry jam, and mango pickle. HEadmaster confiscated the pickle. Maybe he needed it to heat his blood.
A note enclosed with parcel read: "Old hotel registers missing. Must have been thrown out. Or perhaps Mr. Green took them away when he left. Tirloki says a German spy stayed in the hotel just before the War broke out. The spy used to visit the Gurkha Lines and the armaments factory. He was passing information on to a dentist who visited Germany every year. When war broke out, the dentist was kept in a prisoner-of-war camp. The spy disappeared-some say to Tibet. Could the spy have been silenced and put away in the cupboard? But I keep forgetting it was a woman's skeleton. Tirloki says the spy was a man. But a clever spy may have been a woman dressed as a man. But a clever spy may have been a woman dressed as a man. what do you think? "
It was the football season, and I wasn't doing much thinking. Chasing a football in the monsoon mist and slush called for single-minded endurance, especially when we were being beaten 5-0 by Simla Youngs, a team of junior clerks from the government offices. Not the ideal training for a boy-detective. The winter holidays were still four months distant, and the case of the unidentified skeleton appeared to be resolving itself with a little help from my mother and her friends.
B1. Complete :
Complete the following sentences :
(1) The narrator's football team was beaten 5-0 by ___________ .
(2) Headmaster's wife says that ___________ .
(3) Things that the narrator received in the parcel are __________ .
(4) The German spy was passing information ___________ .
B2. Write a gist :
Write a gist of the extract in about 50 words.
Read the following extract and answer the questions given
below:
So what is a city? It's a dense amalgamation of buildings and people. A city must provide equity and also be sustainable. As an architect who has been closely connected with Delhi and its planning, my wish list is more about the direction we need to take
so that future generations don't end up living in chaotic dysfunctional cities.
The first requirement for a city is a pragmatic plan. Many of our cities such as Delhi and Bhubaneshwar and even Port Blair in the Andamans have reasonably good master plans. Many also have City Development Plans which have been made an essential
requirement to draw funds from the government's Urban Renewal Programme (JNNURM). But they should be updated frequently based on the changing needs of its people.
And let's not forget its citizens-they need to be more proactively involved when evolving master plans. But often, there's a lack of planning and inadequate implementation systems. This applies to all essential components of city-streets, public transport system, traffic management, affordable housing, cars and parking, drainage, water supply, sewerage, and garbage. Any deficiency in these will lead to poor quality cities which won't be able to handle the pressure of increased population and changing needs.
The second requirement of a good city is good social infrastructure such as parks and places for leisure such as river and sea fronts. It needs to preserve and protect its heritage.
(1) What does a city require to emerge as a good city?
(2) What is the second requirement of a good city?
(3) What are the basic requirements to draw funds from the government's-Urban Renewal programme (JNNURM)?
(4) What suggestions will you give to make your city ideal?
(5) Rewrite the following sentences in the ways instructed:
(i) It's a dense amalgamation of buildings and people.
(Rewrite it using 'as well as'.)
(ii) A city must provide equity and also be sustainable.
(Rewrite it using another modal auxiliary showing "advice".)
(iii) The first requirement for a city is a pragmatic plan.
(Frame a 'Wh' ·question to get the underlined part as an answer.)
(6) Match the words in column 'A' with their meaning in 'B':
| Column A | Column B |
| 1 pragmatic | 1 blend |
| 2 amalgamation | 2 fantastic |
| 3 realistic | |
| 4 ancient |
Read the passage given below.
| 1 | Mountains have always been held in great awe by mankind. They have been a challenge to humans. Those brave among us have always wanted to conquer them. You see, the more incredible the mountains, the greater the thrill – a challenge to the bravery of the human race. Climbing mountains is an experience that is hard to put into words. You are in a beautiful environment and, when you reach the top, you feel incredible. But you also have to climb down, which is when most accidents happen – people are tired, it gets dark, it’s harder. So, mountain climbing is undoubtedly one of the most popular adventure sports along with being challenging and risky for the climber. |
| 2 | Without any perceived risk, there can’t be a feeling that any significant challenge has been surmounted. Fair, but we have to bear in mind that mountaineering is not a sport that can be embraced without preparation. The enthusiasts must develop in themselves the spirit of adventure, willingness to undertake hardships and risks, extraordinary powers of perseverance, endurance, and keenness of purpose before climbing a mountain. They should also know how to handle mountaineering equipment. Then comes the penance of the rigorous training. This could very well be the lifeline up there. It helps inculcate and hone survival instincts that allow the climber to negotiate perilous situations. There are numerous institutes in India and abroad that offer such training. |
| 3 | Mountain climbers are unanimous in agreeing that unpredictable weather is what they fear the most. There may be sunshine one moment and a snowstorm the other. At higher altitudes, snow is a regular feature and being decisive about setting up camps or proceeding further is crucial. The icy sheets after ice storms make walking treacherous, while the powdery snow makes a mountaineer sink deep into the snow. Up there, where the intention is to embrace Nature’s wonder, one realizes that it cannot be done without facing its formidable glory. A true mountaineer may challenge the mountain, yet is always respectful of the powerful forces of nature. |
| 4 | Summiting mountains carries its own health risks such as oxygen and altitude sickness problems, frost bites, swelling of hands and feet, fluid collection in brain or lungs and exhaustion. Yet, the gratification mountaineers feel from mastering something that is so frightening, urges them to undertake these endeavors. We may think that the mountaineers are fearless, experts say, “Not at all. It’s fear that keeps them so intrigued with such arduous journeys.” Impulse and brazenness can be deadly foes. In the words of the Indian mountaineer, Bachendri Pal, “The biggest risk ... is to not to take the risk at all. Remember that.” |
i. Why does the writer say that mountains inspire ‘awe’ in humans? (Paragraph 1) (1)
- They present us with opportunities for exciting sports.
- They evoke the wish in us, to master them.
- They inspire in us, deeds of valour.
- They represent peace and calm, to us.
ii. Select the option that corresponds to the following relation below: (1)
The more incredible the mountains - the greater the thrill (Paragraph 1)
- The higher the stamina - the lower the food intake
- The more you laugh - the lesser your illness
- The smaller the car - the bigger the advantage
- The heavier the luggage - the higher the penalty
iii. Select the option that displays what the writer projects, with reference to the following: (1)
So, mountain climbing is undoubtedly one of the most popular adventure sports (Paragraph 1)
- doubt
- caution
- conviction
- denial
iv. Complete the following with a phrase from paragraph 1. (1)
| Opinion | Reason |
| ______ | Best experienced rather than described |
v. The writer compares training to penance in the line - Then comes the penance of the rigorous training. (Paragraph 2) (1)
State 1 point of similarity between training and penance.
vi. Based on your reading of the text, list 2 reasons why the writer says that
“mountaineering is not a sport that can be embraced without preparation”. (Paragraph 2) (1)
- ____________
- ____________
vii. What connect does the writer draw out between unpredictable weather and setting up of camps? (Paragraph 3) (1)
viii. The writer says, “A true mountaineer may challenge the mountain, yet is always respectful to the powerful forces of nature.” (Paragraph 3) (1)
Select the reason the mountaineer is respectful to the forces of nature, up in the mountains.
- survival
- experience
- tradition
- directive
ix. justify the following: (1)
While mountain climbing, an impulsive mountaineer is either disaster-prone or as good as dead.
x. Evaluate the Inappropriate reason for the feeling of exhilaration on reaching a summit, that the mountain-climbers experience. (1)
- Achievement of a seemingly impossible feat
- Spectacular panoramic view
- Application of the inculcated survival instincts
- Opportunity to use sophisticated mountaineering equipment
II. Read the passage given below.
| 1 | The North-East of India is a melting pot of variegated cultural mosaic of people and races, an ethnic tapestry of many hues and shades. Yet, these states are lesser explored as compared to the rest of the country. The new generations of travellers who are ‘money rich and time poor’ are increasingly looking for unique experiences --a phenomenon being called the emergence of the ‘experience economy’. For this new and growing breed of tourists, the North-East with its variety and uniqueness holds immense attraction. |
| 2 | A study conducted in 2020 by Dr. Sherap Bhutia, revealed that the foreign tourist arrival in the North-East increased from 37,380 persons in 2005 to 118,552 in 2014. The overall growth rate of tourists (both domestic and foreign) in the North-East was as high as 26.44% during 2005-06. High and positive growth of 12.53% was registered in foreign tourist visits to North-East States of India during 2012 from 2011, which further rose to register a growth of 27.93% during 2013 from 2012. Foreign tourist arrivals in the North-East witnessed a growth of 39.77% during 2014 from 2013, according to data provided from the Ministry of Tourism, Government of India. |
| 3 | The study recommendations for tourism planners included the need to concentrate on some key areas like enhancement of tourist facilities, tourism financing, focus on community involvement and others for the formulation of a sustainable tourism strategy in the North-East States of India. |
i. Infer one reason for the following, based on information in paragraph 1. (1)
The rate of tourism in the North-East of India puzzles tourism officials.
ii. Select the appropriate option to fill in the blanks. (1)
From paragraph 1, we can infer that the ______ and ______ of the North-Eastern states aid attracting the ‘money rich and time poor’ tourists.
1. distinctiveness
2. conventionality
3. diversity
4. uniformity
5. modernity
- 1 & 3
- 2 & 4
- 2 & 5
- 1 & 4
iii. Complete the following analogy correctly with a word/ phrase from paragraph 1: (1)
aroma : cooking : : ______ : painting
(Clue: Just like aroma is integral to cooking, similarly, ______ is/ are integral to painting)
iv. Select the correct option to complete the following sentence: (1)
Travellers advocating the ‘experience economy’ seek a holiday package with ______ (Paragraph 1)
- grand facilities, expensive hotels and excellent services to pamper them.
- a wholesome experience within the budget they have planned for.
- places and cities to buy things from and opportunities to spend money.
- cost-effective services, affordable accommodation and many days of touring.
v. Select the chart that appropriately represents the trend of foreign tourist travels in the North-East, from 2011-2014, as per paragraph 2. (1)
 |
 |
 |
 |
| (1) | (2) | (3) | (4) |
- Option 1
- Option 2
- Option 3
- Option 4
vi. Fill in the blank by selecting the correct option. (1)
The study of tourist travel statistics in the North-East, from 2005 to 2014 showed ______ results.
- expected
- encouraging
- inconsistent
- questionable
vii. Substitute the word ‘witnessed’ with one word similar in meaning, in the following, sentence from paragraph 2: (1)
Foreign tourist arrivals in the North-East witnessed a growth of...
viii. List any 2 examples of ‘tourist facilities’ as referred to, in Paragraph 3. (1)
ix. List one reason why the researchers recommend that the formulation of a tourism strategy in the North-Eastern States of India be sustainable. (1)
x. Select the option that titles paragraphs 1-3 appropriately, with reference to information in the text. (1)
- 1. Full Speed Ahead!
2. Ups and Downs
3. Cause for Concern - 1. Winds of Change
2. Numbers Don't Lie
3. Time for Action - 1. Inspecting Trends
2. Statistically Speaking
3. Let's Investigate - 1. Cause and Effect
2. Dynamic Data
3. Dependable Facts
Read the following passage and do the activities:
|
Sachin Ramesh Tendulkar who was born on 24th April 1973 in Mumbai is a former Indian International Cricketer and a former captain of the Indian National Team. He is regarded as one of the greatest batsmen of all time and is often referred as the ‘God of cricket’ by Indian Cricket followers. He made his debut on 15th November 1989 against Pakistan in ‘Karachi’ at the age of sixteen. He is the only player to have scored one hundred international centuries and only player to complete more than 30,000 runs in international cricket. He was trained under the able guidance of Ramakant Achrekar Sir. He received the Arjuna Award in 1994, Rajiv Gandhi Khel Ratna Award in 1997, Padma Shri and Padma Vibhushan Awards in 1999 and 2008 respectively, fourth and second highest civilian awards of India. He was also awarded the Bharat Ratna, highest civilian award of India in 2013. He is a devotee of the deity Ganesha. |
A1. Complete the following sentences from the passage: (2)
- Sachin was born on _____.
- Sachin is a devotee of the deity ______.
- He was trained under the able guidance of ______.
- He made debut on ______.
A2. Complete the web diagram: (2)
A3. Match the 'Synonyms': (2)
| 'A' | 'B' | ||
| i. | debut | a. | previous |
| ii. | received | b. | God |
| iii. | former | c. | got |
| iv. | deity | d. | first performance |
A4. Do as directed: (2)
- He made his debut. (Make 'Simple Future Tense').
- He received the Arjuna Award. (Choose the correct Q-tag):
- did he?
- didn't he?
- doesn't he?
A5. Do you like to play games? Why? (2)
Read the passage given below:
| (1) | Fast-Moving Consumer Goods (FMCG) are products that sell quickly at relatively low cost. FMCG is the fourth-largest sector in the Indian economy. There are three main segments in the sector – food and beverages, which accounts for 19% of the sector; healthcare, which accounts for 31% of the share; and household and personal care, which accounts for the remaining 50% share. The urban segment contributes to about 55% of the revenue share, while the rural segment accounts for 45%. Rise in rural consumption will drive the FMCG market. The Indian processed food market is projected to expand to US\[\$\] 470 billion by 2025, up from US\[\$\] 263 billion in 2019-20. |
| (2) | The Indian FMCG industry grew by 16% in 2021, a 9-year high, despite nationwide lockdowns, supported by consumption-led growth and value expansion from higher product prices, particularly for staples. Real household spending is projected to increase 9.1% after 2021, after a decrease of 9.3% in 2020 due to the economic impact of the pandemic. Price increases across product categories will offset the impact of rising raw material prices, along with volume growth and a resurgence of demand for discretionary items. |
| (3) | The FMCG sector has received good investments and support from the Government in the recent past. The sector witnessed healthy FDI inflows from April 2000-March 2022. Furthermore, as per the Union Budget 2022-23, a substantial amount has been allocated to the Department of Consumer Affairs, and an increased amount has been allocated to the Department of Food and Public Distribution. In 2021-22, the Government approved the Production-Linked Incentive Scheme for the Food Processing Industry (PLISFPI) with an outlay of a larger amount to help Indian brands of food products in the international markets. |
| (4) | The Government's Production-Linked Incentive (PLI) Scheme gives companies a major opportunity to boost exports. The future outlook of the FMCG rural sector looks on track now. Rural consumption has increased, led by a combination of increasing income and higher aspiration levels. There is an increased demand for branded products in rural India. The growth of the organised sector in FMCG is expected to rise with an increased level of brand consciousness, augmented by the growth in modem retail. |
 |
|
| Table. FMCG Products | |
| 1. Processed foods: | Cheese products, cereals |
| 2. Prepared meals: | Ready-to-eat meals |
| 3. Beverages: | Bottled water, aerated drinks, and juices |
| 4. Baked goods: | Biscuits, bread |
| 5. Fresh foods, frozen foods, and dry goods: | Fruits, vegetables, milk, butter, frozen food, and nuts |
| 6. Medicines: | Aspirin, pain relievers, and over-the-counter medication that can be purchased without a prescription |
| 7. Cleaning products: | Baking soda, washing powder |
| 8. Cosmetics and toiletries: | Beauty products, soaps, toothpaste |
| 9. Office supplies: | Pens, pencils |
Based on your understanding of the passage, answer the questions given below:
- Does the following statement agree with the information given in para 1? (1)
Food and beverages segment dominates the Global FMCG market and is expected to retain its dominance.
Select from the following:- True - If the statement agrees with the information.
- False - If the statement contradicts the information.
- Not Given - If there is no information on this.
- What do you think gives opportunities to boost exports? (1)
- Select the option that displays the most likely reason for FMCG rural sector being on track. (1)
- FMCG sector has been unable to get investments from the government.
- PLI schemes don't reach the rural sector.
- Gross Merchandise Value (GMV) of the online grocery segment in India is expected to double in the next five years.
- There is a desire to buy branded products in the villages too.
- Complete the sentence based on the following statement: (1)
The Indian FMCG industry grew by 16% in 2021, a 9-year high, despite nationwide lockdowns because ______. - From the given pie chart, which segment of FMCG accounts for the maximum percentage of the sector? (1)
- Complete the given sentence by selecting the most appropriate option: (1)
The combination of increasing income and higher aspiration levels in the rural areas has led to ______.- the Government taking a direct interest
- the demand for branded products
- price increases across product categories
- the fall of supply in urban areas
- How is the Government trying to help Indian brands of food products in the international markets? (1)
- Complete the given sentence by selecting the most appropriate option: (1)
The concluding paragraph of the passage makes a clear case ______.- that the rural people also want branded products
- that the FMCG industry will not focus on brand consciousness
- for the role of data analytics in the FMCG industry
- for the Government's role by providing incentives
- What will be the impact of the increased level of brand consciousness? (1)
- Based on the reading of the passage, correct the following statement: (1)
The urban segment contributes to about 45% of the revenue share, while the rural segment accounts for 55%.
