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प्रश्न
Which advertisement is designed to build a favourable image of the organisation rather than to promote a product or service?
विकल्प
Concept advertisement
Institutional advertisement
Product advertisement
Reminder advertisement
MCQ
उत्तर
Institutional advertisement
Explanation:
Instead of encouraging the sale of a good or service, the goal of institutional advertising is to create a positive perception of the organization.
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Advertising and Brand Promotion
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