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Why is personal selling considered selective in nature? - Commercial Applications

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प्रश्न

Why is personal selling considered selective in nature?

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उत्तर

Personal selling is considered selective in nature because it involves contact with a limited number of persons. A list of prospective customers is prepared with the help of dealers, salespersons, published material, telephone and trade directories etc.

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Concept of Personal Selling
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अध्याय 4: Sales and Selling Process - EXERCISES [पृष्ठ ७३]

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गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
अध्याय 4 Sales and Selling Process
EXERCISES | Q 7. | पृष्ठ ७३
गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
अध्याय 4 Sales and Selling Process
QUESTION BANK | Q 8. | पृष्ठ ७५
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