Ad 'wise’ Customers

Summary 

This chapter is about how we should be careful when buying products by only looking at their ads. We should be cautious because people who make ads are very one-sided. They only tell you about all the good things about the product and never tell you about the bad parts of the product. Every product has pros and cons, but they will never show you the cons in an ad because no one will invest in them.

They have used chips as an example. We have all seen that they use fancy packaging to attract customers, but we all know that chips are unhealthy and not suitable for us. They are full of salt and spices, and they make their ads in such a way that they say that any emotion you have, you should go and get a bag of chips. This also leads to kids' misunderstandings, and they think it is the cure for everything.

They also gave us an example of a fairness cream. They have made an ad in such a way that it shows the regressive mindset of this world. The ad is shot so that it is a conversation between two sisters about how one gets new things for a party and is getting ready, and the other is not confident because of her skin tone. She is run down by society because of it. A fairness cream does not work, but the ads make it look like a huge difference.