Advertisements
Advertisements
प्रश्न
Answer the following question.
Give the meaning of 'Physical Distribution' as an element of the Marketing Mix.
उत्तर
Physical distribution refers to the process of making the goods and services available at the right place and at the right time so that the consumers can easily purchase the goods without any delay. It involves deciding the channels of distribution through which the products would be moved from the place of production to the place of consumption.
संबंधित प्रश्न
How do the ‘market-related factors’ affect the choice of channels of distribution? Explain.
What is meant by ‘Physical Distribution’?
Discuss the role of intermediaries in the distribution of consumer non-durable products.
____________ ensures that products reach the ultimate customers from the manufacturers.
A major decision area under one of the functions of marketing is the decision regarding marketing intermediaries to be used. Name the function.
What are the components of physical distribution.
What are the the major activities involved in the physical distribution of products.
