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प्रश्न
How do the ‘market-related factors’ affect the choice of channels of distribution? Explain.
उत्तर
There are various market-related factors such as the size of the market, geographical concentration of potential buyers and volume of demand which determine the choice of channels of distribution which the company opts. For instance, if potential buyers are concentrated in only a small geographical area, then the shorter channels of distribution would be more suitable.
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संबंधित प्रश्न
What is meant by ‘Physical Distribution’?
Discuss the role of intermediaries in the distribution of consumer non-durable products.
Answer the following question.
Give the meaning of 'Physical Distribution' as an element of the Marketing Mix.
____________ ensures that products reach the ultimate customers from the manufacturers.
A major decision area under one of the functions of marketing is the decision regarding marketing intermediaries to be used. Name the function.
What are the components of physical distribution.
What are the the major activities involved in the physical distribution of products.
