Question

'Cortico Fabrics' was started by Ashish in 2001 to sell bed sheets, towels, comforters, pillows, cushions, bath mats etc. It is now a famous name and its branches are across India. To manage the work all over India, it has eight teams-two each for North, South, East and West India. Ashish spends a considerable amount of time to develop an orderly pattern of group efforts among different teams and to secure unity of action in pursuit of a common purpose. 

To ensure suitable allocation of tasks to the various members of the teams and to see that the tasks are performed with harmony among the members, he tries to balance the different teams at different locations. 

1. Identify and explain the concept of management discussed in the above para.
2. Also, explain any one point of importance of the concept identified in (a) above. 

Answer 1

1. The paragraph discusses the management idea of "coordination." In order to achieve a shared objective effectively and efficiently, coordination includes planning and coordinating the actions of several individuals or groups within an organization.
2. Improving management productivity and efficiency is one reason why the concept of coordination is important. There is less redundancy, conflict, and waste of resources when team members are given tasks and work together. Better organization performance, increased productivity, and more smooth operations are the outcomes.