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Discuss the disadvantages of e-marketing. - Commercial Studies

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प्रश्न

Discuss the disadvantages of e-marketing.

थोडक्यात उत्तर

उत्तर

E-marketing suffers from the following disadvantages:

  1. Investment: Money is required for the website design, hardware, software, site maintenance. In addition there are on line distribution costs.
  2. No Live Interaction: Some consumers prefer live interaction while buying anything. Customers living at far off places may get discouraged.
  3. Regular Updating: It is necessary to update information on the site. Timing of updates is critical. 
  4. Security Concern: Many people do not want to share their credit card information due to the fear of the information being stolen and misused.
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E-marketing
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पाठ 5: E-Commerce - EXERCISES [पृष्ठ ६९]

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