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Question
Discuss the disadvantages of e-marketing.
Answer in Brief
Solution
E-marketing suffers from the following disadvantages:
- Investment: Money is required for the website design, hardware, software, site maintenance. In addition there are on line distribution costs.
- No Live Interaction: Some consumers prefer live interaction while buying anything. Customers living at far off places may get discouraged.
- Regular Updating: It is necessary to update information on the site. Timing of updates is critical.
- Security Concern: Many people do not want to share their credit card information due to the fear of the information being stolen and misused.
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E-marketing
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