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प्रश्न
Justify the following statement.
Wholesaler is a link between retailer and manufacturer.
उत्तर
- Wholesaler and retailers are important intermediaries in trade.
- They help to bring the goods from the manufacturer to the ultimate consumer.
- A wholesaler is a trader who deals in large quantities i.e. the wholesaler purchases the goods in bulk from the manufacturer and sells it to retailers in small quantities.
- Both the Wholesalers and retailers are the part of chain of distribution which is shown below. Producer → Wholesaler → Retailer → Consumer
- Thus, it is true that Wholesaler is the link between the manufacturer and the retailer.
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