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Justify the following statement. Wholesaler is a link between retailer and manufacturer. - Organisation of Commerce and Management

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Question

Justify the following statement.

Wholesaler is a link between retailer and manufacturer.

Short Note

Solution

  1. Wholesaler and retailers are important intermediaries in trade.
  2. They help to bring the goods from the manufacturer to the ultimate consumer.
  3. A wholesaler is a trader who deals in large quantities i.e. the wholesaler purchases the goods in bulk from the manufacturer and sells it to retailers in small quantities.
  4. Both the Wholesalers and retailers are the part of chain of distribution which is shown below. Producer → Wholesaler → Retailer → Consumer
  5. Thus, it is true that Wholesaler is the link between the manufacturer and the retailer.
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Classification of Business Activities
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Chapter 1: Introduction of Commerce and Business - EXERCISE [Page 20]

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Balbharati Organisation of Commerce and Management (OCM) [English] 11 Standard Maharashtra State Board
Chapter 1 Introduction of Commerce and Business
EXERCISE | Q 6. 8) | Page 20
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