Question

Priya Seth, a fashion designer, has launched a new range of dresses by the name, ‘Sukriti’. To give her dresses a distinct image and to distinguish them from the competitor's products, she has designed a unique symbol with a distinct colour scheme. This symbol is available on all the labels, packaging and advertising campaigns of this new range of dresses. She has also registered this symbol to give it a legal protection against its use by other firms.

From the following, name the term used to denote the symbol designed by Priya Seth in the above case:

पर्याय

• brand mark

• trade mark

• brand name

• brand icon

Answer 1

trade mark

Explanation:

A brand mark is a distinguishing feature of a company that cannot be expressed verbally. It can take the form of a symbol, design, distinguishing colour scheme, or writing. A trademark refers to a legally protected brand or part thereof.