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प्रश्न
Which one of the following is not one of the Ps of marketing?
पर्याय
Product
Price
Place
Production
उत्तर
Production
Explanation:
The traditional 4 Ps of marketing are Product, Price, Place, and Promotion. These elements are used to create and deliver value to customers and to meet the strategic goals of the business. Production, while important in the overall business process, is not one of the marketing mix elements.
APPEARS IN
संबंधित प्रश्न
Explain the following term/concept
Product
Explain in detail the 7Ps of Marketing.
Explain the following term/concept.
Promotion of the product
Which of the following is a factor of marketing mix?
Which one of the following promotion tools has mass reach?
Define the marketing mix.
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
Transportation, warehousing, inventory relates to ______.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
Enumerate the elements of a price mix.
