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Question
Answer the following Question:
What is Directing? Explain the nature of Directing.
Solution
Directing is a process of instructing, motivating, guiding and leading people to work to the best of their capabilities for achieving
predetermined goals and objectives. This function is performed by all managers at every level of an organisation. The nature of directing can be explained through the following points:
i. Initiates action - Directing initiates the actual action or work in the organisation, while other functions of management, i.e., planning, organising and staffing, set the base for work in the organisation. It is directing that actually initiates the work.
ii. Continuous in nature - Directing is a continuous process; it flows throughout the life of an organisation. Thus, a manager should not only issue instructions but should also supervise and motivate the subordinates so that the tasks are carried out smoothly.
iii. Flows downwards - This function flows downwards, i.e., from top to bottom. It starts from the top-level executives of the organisation and flows downwards along the organisational hierarchy.
iv. Pervasive process - Directing takes place wherever there is a superior–subordinate relationship. Thus, it is performed at all levels of management. The top-level managers direct the middle-level managers who, in turn, direct their subordinates.
v. Human element - The function of directing is directly related to the human factor. Under this function, instructions, guidance, etc., are given to the employees along with taking care of their feelings and emotions. In this way, this function directly deals with human beings.
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